IAB Canada Launches the Industry’s First Digital Media IQ Assessment
Welcome to IAB Canada’s Digital Media Fundamentals Assessment – a bold new initiative designed to elevate knowledge across our industry and answer a simple but powerful question: How smart are we when it comes to digital media?
This innovative tool is the first of its kind in Canada, built to benchmark digital media fluency across individuals, teams, and the sector as a whole. Whether you’re new to the industry or a seasoned pro, our Digital Media IQ Measurement Tool helps identify current capabilities, uncover knowledge gaps, and guide your ongoing professional development.
Informed by IAB Canada’s trusted standards, the assessment promotes transparency, accountability, and a strong foundation of shared knowledge across all corners of our ecosystem.
The Digital Media Fundamentals Assessment is now a prerequisite for achieving and renewing IAB Canada Certificates, including those in:
New Certification
Annual Renewal
You have two options:
Take the assessment and start your journey
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Read the Case Study