Digital Media Fundamental Assessment

How Smart Are We?

IAB Canada Launches the Industry’s First Digital Media IQ Assessment

Welcome to IAB Canada’s Digital Media Fundamentals Assessment – a bold new initiative designed to elevate knowledge across our industry and answer a simple but powerful question: How smart are we when it comes to digital media?

This innovative tool is the first of its kind in Canada, built to benchmark digital media fluency across individuals, teams, and the sector as a whole. Whether you’re new to the industry or a seasoned pro, our Digital Media IQ Measurement Tool helps identify current capabilities, uncover knowledge gaps, and guide your ongoing professional development.

Why Take the Assessment?

• Benchmark Your Knowledge – Understand where you stand in today’s rapidly evolving digital media landscape.
• Showcase Your Expertise – Earn the exclusive 2025 IAB Canada Digital
• Fundamentals Badge as a signal of your commitment to excellence.
• Stay Ahead of the Curve – Our assessment will be updated regularly through 2025, helping you keep pace with industry changes.

Informed by IAB Canada’s trusted standards, the assessment promotes transparency, accountability, and a strong foundation of shared knowledge across all corners of our ecosystem.

Your Path to Certification

The Digital Media Fundamentals Assessment is now a prerequisite for achieving and renewing IAB Canada Certificates, including those in:

• Digital Media Planning & Buying
• Media Sales
• Ad Operations

CERTIFICATION REQUIREMENTS

New Certification

• Pass the Digital Media Fundamentals Assessment at Intermediate level or above
• Complete an IAB Canada-approved course (Media Planning & Buying, Media Sales, or AdOps) + final exam

Annual Renewal
You have two options:

1. Requalify through education:
   • Pass the Digital Media Fundamentals Assessment at Intermediate level (70%) or above
   • Take the relevant course
   • Fee range: $350–$500

OR

2. Earn 500 Certification Points through IAB Canada Programming:
   • Webinars = 50 points
   • Data Night = 100 points
   • Skills Labs = 200 points
   • Main Events = 250 points

Find Out Your IQ Today

Take the assessment and start your journey