With the death of the third-party cookie, the need for marketers to recalibrate their targeting solutions and leverage premium first party data is here. The Bell DSP, powered by our best-in-class data, allows advertisers to leverage Bell’s unique data set across both Bell Media and third-party inventory – enabling customer efficiency and the ability to achieve better ROI. Join Sid Subramaniam and Stephen Waran from the Bell DSP Partnerships team, who will discuss how the Bell DSP can help connect brands to the right audience and why it’s uniquely positioned to drive meaningful connections between Canadian advertisers and consumers.
Presenters
- Sid Subramaniam, Senior Manager, DSP Partnerships
- Stephen Waran, Senior Manager, DSP Partnerships