While branded content continues to garner attention as a seamless way to attain brand integration and deepen consumer connection, how should a buyer think about its inclusion? What does success look like, and when should Branded Content be considered?
Brought to you by IAB Canada’s Branded Content/Social Media committee, join us on September 14th from 2-3 PM EST to hear the buy-side talk through these considerations, and come equipped with your own questions.
Agenda
- A buy-side perspective on all things Branded Content – Graham Lang, CCO at Taxi North America
- Round table discussion: Defining the Branded Content space, determining what success looks like, and how it’s being measured – Sydney Robertson, Head of Sales at Twitter Canada and Aaron Ries, Sr. Manager Content Marketing at CBC