Presented by the Branded Content/Social Media Committee
How does a stunning and impactful Branded Content campaign come together? What does it take to sell through ideas that go beyond 30 seconds and immerse your audience in storytelling?
Join IAB Canada’s Branded Content/Social Media Committee Talk Series whereby we invite different perspectives to share what it takes to bring something ‘new’ into the fabric of our experiences.
Omnicom is joined by Alternator and an Influencer to talk through an INFINITI BC campaign that began by leveraging a well-known photographer to create custom imagery and capture behind-the-scenes moments, which allowed the team to place these images into the forefront of a campaign. This 360-degree perspective is not only filled with thinking and doing differently, but the tangible takeaways are not to be missed.
Learn from leaders in the space on the highs and lows of creating an amazing content campaign, so that you are armed with advice from the best in the business the next time you need to sell, buy, or activate a content-based campaign.
Panelists:
- Darcy MacNeil – Head of so.da at Corus Entertainment
- Jeanette Rees – Director, Business Development – Canada at #paid
- Jon Godfrey – SR Producer of Content at The Alternator
- Omonosifon Udo – Videographer and Creative Director at Monosifon Media
- Tracy Jones – Managing Director at Omnicom Media Group Content
Moderated by Aaron Ries, Sr. Manager, Content Strategy at CBC & Radio-Canada Media Solutions