Roku will uncover the top emerging trends in their 5th Video-on-Demand (VOD) Evolution – 2025 edition study of Canadian TV Streamers and their TV viewing habits.
Key highlights in this session include:
- Sizing up addressable TV streaming audiences.
- Identifying where the addressable advertising opportunities are
- TV Ad innovation and what consumers want
As Canadians increasingly favour the convenience and flexibility of streaming platforms, Laura Chaibi, Director of Ad Marketing & Insights, International, at Roku, discusses how understanding addressable TV streaming audiences is pivotal to maximizing media planning for premium TV viewing experiences.