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Upcoming Events

Connect, learn, and grow with IAB Canada’s upcoming industry events.

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Data Night Vancouver: All About Creators
Join IAB Canada for a Data Night that tackles one of the biggest forces shaping attention, culture, and outcomes right now: creators. Creators are influencing how Canadians discover products, form...
3:30 pm - 6:30 pm
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Toronto
Report on Data 2026
Wrap up the year where the industry comes together. The Report on Data 2026 brings Canada’s digital advertising community together for timely insights, standout work, and real conversation. You’ll be...
1:00 pm - 6:00 pm
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Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study