Board Members

Board Application Process

IAB Canada’s Board Applications are now open.

To submit your application, please use the following form: Board Application Form.

Confirmation of nominee(s) will take place at IAB Canada’s Annual General Meeting in June 2026.

Thank you for your interest.

Executives

Sonia Carreno – President
President, IAB Canada

Jeff Lancaster – Chair
Agency Lead, North America, Linkedin

Andrew Saunders – Former Chair
Chief Executive Officer, The Globe and Mail

Bryan Segal – Vice Chair
Vice President, Comscore

Jay Aber – Vice Chair
President & Owner, The Aber Group

Ann Duggan – Treasurer
Sr. Director, Risk & Compliance, Corus Entertainment

Gah-Yee Won – Secretary
Head of Media, Innovation and Growth, Intuit CG

Directors

Alex Gardner – Director
Chief Revenue Officer,
Index Exchange

David Phillips – Director
Chief Media & Activation Officer,
Environics Analytics

Derek Bhopalsingh – Director
EVP Platform Media,
Publicis Media

Eric Morris – Director
Managing Director, Retail,
Google Canada

Ivan Pehar – Director
Director, Ad Revenue, Strategy,
Roku

Jeff MacPherson – Director
Director, Monetization & Platform Services,
CBC

Joanne Crump – Director
SVP, Integrated Media,
Active International

Matt McGowan – Director
SVP, Business Solutions,
Bell Media

RJ Pauloski – Director
Director, Revenue & Commercial Strategy
Disney+

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study