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State of the Nation 2025 Resources

Thank you for attending IAB Canada's flagship event, State of the Nation 2025.

From insights on emerging tech and evolving media strategies to conversations that challenged the status quo, this year’s event reminded us of the power of bringing the industry together under one roof. Despite the uncertainty in the current climate, one thing is clear: there’s still a lot to be hopeful about. We saw an industry that’s evolving, adapting, and moving forward with purpose.

We hope you found the event valuable and inspiring. To keep that momentum going, here are some resources to support your continued journey.

The State of the Industry 2025

Postcards from State of the Nation 2025

State of the Nation 2025 in Toronto was more than just a conference; it was a real-time glimpse into the future of Canadian digital advertising. Here’s a look at the pivotal conversations and insider insights.

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IAB Canada SOTN 2025 Media Centre by IAB Canada

Thank you to our speakers

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Thank you to our sponsors

Elite Sponsors

Industry Sponsors

Topic Sponsors

Venue Sponsors

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study