Business of Digital – The Report on Data 2025

Thank you to everyone who joined us for IAB Canada’s year-end event, The Report on Data 2025. The digital advertising community came together to wrap up the year with fresh insights, meaningful connections, and a forward-looking perspective on what’s ahead.

This year’s program delivered the much-anticipated release of the latest CMUST study, providing an in-depth look at Canadian media usage trends. Attendees also gained exclusive access to presentations covering the year’s most impactful developments in digital media and emerging trends shaping the industry.

Please share your anonymous feedback on IAB Canada’s Annual Report on Data 2025 by completing this 5-minute survey to help shape future events.

Presentation Decks

Canadian Media Usage Study (CMUST) 2025 Executive Summary

Presented by Matt Devlin, Managing Director – Marketing Science, PHD

The Future of Information: Towards A Connected Media & Consumer Measurement Ecosystem

Presented by Pasquale (Pat) A. Pellegrini, President & CEO, Vividata, Canada

Data Collaboration: Creating New Insights Today and Building Foundations for the Future

Presented by David Phillips, Chief Media & Activation Officer, Environics Analytics

Bell Media and Loblaw Advance™ Partner to Deliver Closed-Loop Measurement Solution for Linear and Connected TV Advertisers

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