Publisher Media Kit

The first of its kind Publisher Media Kit is Canada’s own comprehensive Digital Media Buying Guide, set to demonstrate the vast scope of IAB Canada Publisher offerings available to media buyers and planners – today! Designed as a helpful resource enabling the exploration of new partnerships, the digestible overview combines:

  • Advertising Capabilities: AR/VR, Audio, DOOH, Live Video, +more
  • Buying Criteria: Brand lift surveys, ads.txt compliant, contextual targeting, +more
  • Advertising Verticals: Automotive, Health, News/Information, Political Advertising, +more

Along with glossary and publisher contact list, so as to continue to inspire you with ‘what is possible’ in online advertising.

Recent Updates: display status of political ads on publisher platforms

Click Here to download the Publisher Media Kit

 

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