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B2B Resource Centre

The Canadian B2B landscape is ever-evolving, and navigating the complexities of digital advertising in this space can be a challenge. This resource center will include a library of insightful articles, webinar recordings and case studies that drive real business results.

NEW! – How B2B Tech Brands Grow 

LinkedIn The B2B Institute, May 2024

LinkedIn’s “How B2B Tech Brands Grow” provides B2B marketers with key strategies for growth, emphasizing the importance of brand penetration over loyalty. It highlights the “Double Jeopardy Law,” where increased market penetration leads to higher customer loyalty, and the “Duplication of Purchase Law,” showing competition with category leaders. These insights help B2B marketers enhance market penetration, customer retention, and brand growth.

Click here to access.

Webinar Recordings (Member Access Only)

For Non-IAB Canada Members – request access to the Webinar Recordings by emailing [email protected]

Other Resources

Related Articles

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study