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6 Bold Ideas from Cannes Lions 2025

Cannes Lions 2025 may be over, but the insights from the global stage continue to resonate. IAB Canada President Sonia Carreno was on-site, reflecting on the most important conversations happening on the Croisette this year.

From inclusive innovation to culture-driven B2B strategy, here are 6 bold ideas from Cannes Lions 2025.

Sonia Carreno is a proud member of the Globe and Mail’s Cannes Lions Advisory Board.
For additional coverage of Cannes Lions 2025, visit Globe Media Group’s section celebrating Canadian wins and insights. 

 

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