Spring MIXX 2014 – Results and Tweets

mixxClick to enlarge graph.

Thanks, everybody! Staff, speakers, board members, attendees, volunteers, students and bartenders.

As you can see from the above heat map – the second Tech stage was a success. Thanks LevelOne Analytics and Paul Vincent at Neuranet for providing the data and turning it around so quickly. They logged 634 attendees, with devices broken down as 54% Apple, 29% Android, with Windows and Blackberry tied at 6-7%.

My favourite tweets from the day:

Screen Shot 2014-03-21 at 2.41.20 PMScreen Shot 2014-03-21 at 2.40.49 PM

Screen Shot 2014-03-21 at 12.36.30 PMScreen Shot 2014-03-21 at 12.40.07 PMScreen Shot 2014-03-21 at 12.40.24 PMScreen Shot 2014-03-21 at 12.41.50 PMScreen Shot 2014-03-21 at 12.42.25 PM Screen Shot 2014-03-21 at 12.42.36 PM Screen Shot 2014-03-21 at 12.43.47 PM Screen Shot 2014-03-21 at 12.45.12 PM Screen Shot 2014-03-21 at 12.45.25 PM Screen Shot 2014-03-21 at 12.46.00 PM Screen Shot 2014-03-21 at 12.46.31 PM Screen Shot 2014-03-21 at 12.48.10 PM Screen Shot 2014-03-21 at 12.48.27 PM Screen Shot 2014-03-21 at 12.49.05 PM Screen Shot 2014-03-21 at 12.50.20 PM Screen Shot 2014-03-21 at 12.52.43 PM Screen Shot 2014-03-21 at 12.53.55 PM Screen Shot 2014-03-21 at 12.54.06 PM

 

Related Articles

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study