Research

Covid-19 Impact on Digital Investment Report

As the COVID-19 crisis continues, many members look to IAB Canada for a barometer of how digital ad investments are being impacted, both those currently in play and plans for the next 3-6 months. To generate broad ‘estimated impact’ indicators, our first 2-minute survey went out to IAB Canada’s agency and marketer members during second half of March. To assist responsible reporting of survey findings, the results were immediately previewed, with IAB Canada’s thanks, by our blue-ribbon panel of buy-side leaders who concurred with the findings and added some insights of their own.

COVID-19 is a live situation with agencies/clients conducting daily budget reviews if not more often.

Report:

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

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