Research

Standard Media Index (SMI) Quarterly Ad Spend Reports

This 2021 quarterly reporting series by Standard Media Index (SMI) will look at the national advertising spend in Canada showcasing Canadian-specific insights on expenditure across the media mix – as reported by the buy-side, in addition to outlining investment trends that will help to inform the remainder of 2021. With an exclusive focus on Digital, the quarterly reports will show how category investment is fueling size and growth of this space.

Q1 Report and Presentation Recording:

Q2 Report and Presentation Recording:

Q3 Report and Presentation Recording:

Q4 Report and Presentation Recording:

NOTE: For those familiar with IAB Canada’s Digital Revenue Survey – as reported by Publishers, this report will continue to outline spend in Canada within the digital ecosystem. Click Here to view the report.

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

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