Find here our library of archived IAB Global Research.
| Source | Research | Release Date |
|---|---|---|
| IAB Global & Canada | IAB Global 2018 Live Video Streaming Trends: Consumer Experiences/Attitudes – by Country & Canada | June 13, 2018 |
| IAB Global & Canada | IAB Global & Canada Perspective of Mobile App vs Web Consumer Experience | June 13, 2017 |
| IAB Global & Canada | IAB Global & Canada Mobile Commerce Report 2016 | September 2016 |
| IAB Global | IAB Mobile Video 2015: A global perspective | June 2015 |
Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.
Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.
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