Research

Omnichannel Case Studies

The modern marketer is responsible for testing, optimizing and proving the effectiveness of their digital marketing investments. Knowing what platforms to leverage – and how, can feel like an arduous task. In an effort to highlight successful executions within the digital ecosystem, we have collected a series of case studies that demonstrate a problem being tackled and addressed – in Canada, today!

Please read on for real-life examples of our industry in action.

If you cannot find the case study you are looking for, please reach out to: [email protected]

Category	Case Study	Source	Release Date
Food & Beverage	Coffee House Chain Case Study	MiQ	2021
Food & Beverage	Extending reach and unlocking new audiences for a leading QSR brand	Samsung Ads	2023

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study