A critical element of IAB Canada’s commitment to the industry is to build human capital through education, certification and networking. In Canada, IAB has proudly led the training of the digital media workforce for over a decade and, as the only association that is actively setting standards, policies and solutions to secure the supply chain globally, is well positioned to partner with high caliber post secondary educators to continue to set the standards of education in the field moving forward.
This week, IAB Canada announced a new partnership with Sheridan College that echoes this commitment to the Canadian media industry.
Together, Sheridan and IAB Canada will promote the development of digital marketing and advertising skills to help address a talent gap in the industry.
“As the industry continues to evolve we are changing the way we look at education and training. Our College and University members are very important to the work that we do here at IAB Canada and we are excited that Sheridan College has chosen to be the first to partner with us as we train the next generation of digital marketing professionals” – Kelly Sanderson, Director of Education