Spotlight Videos, powered by Visible Measures, are meant to celebrate content that is gaining traction and results in Canada. This month’s video shows how DRI-FIT Breaks The Silence Through An Emotional Story About Life’s Natural Events.
Over 18 million people in North America have seen this video in the past couple weeks and the commentary on major social platforms like YouTube, Facebook, and Twitter, shows the sentiment is overwhelmingly positive.
Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.
Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.
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