IAB Canada Appearance at House of Commons Regarding PIPEDA

IAB Canada was honoured to represent its members at the House of Common’s Standing Committee on Access to Information, Privacy and Ethics.

On Tuesday May 30th, Sonia Carreno, President of IAB Canada and Adam Kardash, Counsel, IAB Canada and Chair, Privacy and Data Management, Osler, Hoskin & Harcourt LLP were invited to testify in front of the Ethics committee about the proposed amendments to PIPEDA.

IAB Canada was given the floor to provide in-person commentary on the submission we put forward months ago.

We look forward to keeping you updated on developments in this area.

Related Articles

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study