First released June 13 2018, the key objective of this study is to gain a better understanding of consumer experiences with and attitudes towards live video streaming. In particular, we aim to uncover trends in device usage (e.g. mobile, desktop, connected TV), platform preferences (e.g. social, skinny bundle, etc.), content preferences (e.g. sports, news, events, etc.), and consumer perceptions of advertising experiences during live video streaming.
This research provides brand marketers and publishers with a global benchmark and insights into the value of live streaming to engage with audiences around the world, by country – and for Canada specifically.
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