IAB Canada launches the 2019 Salary Survey

Finding and retaining qualified digital talent in Canada is a challenge, particularly for high demand skill sets like data analysis and tech. In our recent Currency of Talent report we learned that offering the right compensation package is a key factor for drawing in new talent. Determining the right levels of compensation can be difficult in an industry that continues to demand diversified skills.

IAB Canada, in collaboration with member organizations, has developed and fielded the 2019 IAB Canada Salary Survey. The Salary report will provide our members with valuable insights in the average salary for over 75 digital marketing industry positions in Canada as well as the average benefits offered to employees, including standard health, office perks, training and location/office hours flexibility.

All participating IAB Canada members will have access to the report as early as next month while non-participating IAB Canada members will have access to a summary of the report in the members-only section of the website.

Interested in participating? Contact [email protected]

Related Articles

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study