Research

Annual Internet Advertising Revenue Reports 2011-2017 – Archived

First commissioned in 1998 by the Interactive Advertising Bureau of Canada, this represents almost two decades that Internet advertising revenues are being reported for Canada.

The results of IAB Canada’s annual Canadian Internet (online & mobile) advertising revenue surveys are considered the most accurate measurement of Canadian interactive advertising revenues. The data is compiled directly from information supplied by Canadian Internet publishers who sell advertising on Canadian websites, as well as online/mobile ad networks and ssp/exchanges who sell advertising on both the Canadian and U.S. websites they represent.

Choose a document to download below to discover more about the state of Canadian digital advertising revenues.

2017-18 IAB Canada Internet Advertising Revenue Survey (2017 Actual + 2018 Estimate)

2016-17 IAB Canada Internet Advertising Revenue Survey (2016 Actual + 2017 Estimate)

2015-16 IAB Canada Internet Advertising Revenue Survey (2015 Actual + 2016 Estimate)

2014-15 IAB Canada Internet Advertising Revenue Survey (2014 Actual + 2015 Estimate)

2013-14 IAB Canada Internet Advertising Revenue Survey (2013 Actual + 2014 Estimate)

2012-13 IAB Canada Internet Advertising Revenue Survey (2012 Actual + 2013 Estimate)

2011-12 IAB Canada Online Advertising Revenue Survey (2011 Actual + 2012 Estimated)

Note: From 2002 onward, all revenue studies have been conducted by EY LLP.

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study