IAB Canada Releases 2022 Salary Survey Findings
While 2022 has proven to be an unpredictable year for everyone it has been particularly challenging for those responsible for hiring at the agency level. With the top half of […]
CTV Should be on Everyone’s List in 2023
Looking into the New Year with Samsung Ads One of the greatest gifts we can receive annually is a peek into the crystal ball of some of our most-forward thinking […]
All Signs Point to First-Party Data and Conversations on Readiness
Cookie deprecation is changing everything. The most profound impact to marketers will be the way in which they manage their data in the absence (or major diminishment) of third-party sources. […]
A Collective Effort to Support Local
The role of local journalism has never been greater than it was over the past two years while Canadians struggled to stay on top of current reporting during a time […]
Seller AND User Defined Audiences Hit the Addressability Stage
The industry is pushing forward on all Addressability fronts. While Google announced the roll out of its highly anticipated control centre for ads, publishers are beginning to implement refined contextual […]
IAB Canada Celebrates the Diverse Voices Across Canada
A DEI Working Group Discussion This week we gathered some of the strongest minds and voices from our DEI Working Group to lead a compelling discussion on Diversity, Equity and […]
The Long Game – Evolved Always-On Strategies
This week, IAB Canada participated in several discussions that touched on the theme of “always-on” media. While most brands understand the value of keeping the lights on across the calendar […]
IAB Tech Lab’s Global Privacy Platform Ready for Adoption – Clearing the Way for TCF Canada
After two years in development, yesterday the IAB Tech Lab announced that the Global Privacy Platform (GPP) has been finalized and is ready for industry adoption. This true industry initiative was […]
Future Gazing: The Role of AI in Advertising
A conversation with Scibids Internet ad revenue exceeded 12.3 billion Canadian dollars in 2021, with a staggering 51% of ads being served programmatically (according to our IAB Canada 2021 Ad […]
Delivering a Retail Marketing Reboot – Purolator’s Unique Perspective
With the recent shift in consumer behaviour brought on by the global pandemic, retail channels are evolving to meet changing customer needs. With health and safety top of mind many […]