Buying In to Retail Media
In a session held by WARC at the Cannes Lions International Festival of Creativity this past summer, J.P. Castlin, an independent strategist consultant, warned about a major shift in the […]
IAB Tech Lab Releases New Ad Format Guidelines for Digital Video and CTV
Last week, IAB Tech Lab released the updated Ad Format Guidelines for Digital Video and CTV. This critical output was delivered in response to the rapid evolution in the video […]
Canada – Meet AIDA
In late June 2022, ISED introduced the Digital Charter Implementation Act, 2022 which includes Bill C-27 – a new Bill with several updates to our current federal private sector privacy […]
The Picture is Clear with ACR Technology
The number of Smart TVs in Canadian households is rapidly growing, and the amount of TV viewership data potentially available via automatic content recognition (ACR) has risen accordingly. True to its […]
Safety on the Net – YouTube and its Commitment to a Safe Ecosystem
We’ve been covering the topic of misinformation in the context of brand safety since the 2016 elections south of the border. For over two years, political misinformation has been exacerbated […]
StatsCan Report on the Services Industry Bounce-Back
Statistics Canada recently released a new report: Forging ahead during the pandemic: How selected service industries bounced back in 2021. The report is largely based on an analysis of GST […]
The State of Cookie Independence 2022
It’s been over two years since Google announced the deprecation of third-party cookies, which is slated to take effect in the second half of 2023. When that happens, the cookie, […]
The Impact of Podcast Privacy Restrictions
IAB Tech Lab has released important guidelines on how platform privacy restrictions are impacting the podcasting sector. The comprehensive output sets out to: present a clear definition of the challenge […]
EU Passes New Laws to Create a More Open and Competitive Digital Marketplace
This week, European Parliament held the final vote on their long-awaited Digital Services Act (DSA) and Digital Markets Act (DMA). With a resounding majority saying yes to these new landmark […]
Return on Consent
Salesforce recently released the Fifth Edition of the Connected Customer report, and the results indicate that despite the push for enhanced privacy regulations across borders, consumers are asking for experiences […]