Digital Media & Its Luxury of Value Layers
As the world of measurement continues to turn, discussions within our council groups and at our upcoming State of the Nation event, are centred around currencies and layers. We’ve come […]
Betting on Advertiser Ad Bingeing – Netflix Ads
The foundations of SVOD are starting to crack as we watch the activities unfolding at Netflix with great interest. Heartened by their historically sound strategic moves, IAB Canada welcomes the […]
IAB Tech Lab to Release Technical Standards to Balance Privacy and an Ad Supported Internet for Public Commentary
The release of IAB Tech Lab’s Global Privacy Platform this quarter marks an achievement of enormous effort involving stakeholders working together from across the globe for over 2 years. This […]
IAB Canada Kicks off iGaming Working Group
IAB Canada had a strong iGaming Working Group kick-off session today with solid attendance from agencies, publishers, ad tech and operators all committed to the success of a responsible iGaming market […]
CTRL ATL – Media’s Inevitable Migration to Lower Funnel
There is no debate that digital media has impacted the purchase funnel in significant ways over the past 25 years – completely innovating the ways in which advertisers connect to […]
This Year’s Back to School Calls for Data Privacy Officer “101”
By September 2022, any organization in Canada that works with the Quebec market will need to come into compliance with the newly amended Quebec privacy legislation. This slate of new […]
All Signs Point to Optimism for Location Based Advertising
IAB Canada hosted our 5th Annual Location Based Advertising event yesterday on April 27, 2022. The agenda was packed with top industry leaders and the community was filled with optimism, and […]
Parting Words from OPC & the Countdown to Quebec Privacy Laws
Just last week the Privacy Commissioner of Canada, Daniel Therrien released what could be his final op-ed as he inches closer to the end of his term. Referencing everything from […]
Sustainability has Landed in Online Advertising – An Earth Day 2022 Reflection
The last in-person Cannes Lions Festival in 2019, placed the practice of “greenwashing”, which means talking up the benefit to the environment of a practice, product, or service despite there […]
Leveraging the Shopping Soundtrack
As IAB Canada prepares for our 5th Annual Location Based Advertising event taking place on April 27, 2022, we are noticing that one area is seeing rapid development and innovation. […]