Another Bad Day for Ad Fraud – IAB Tech Lab Tightens the ads.txt Specification
This week, IAB Tech Lab announced an update to the ads.txt specification which has been widely adopted as an effective measure against ad fraud. The updated specification is now out […]
The Knock-on Effects of the Great Resignation
IAB Canada held several Council meetings this week to discuss the most pressing issues faced by the respective industry stakeholder groups. Across all discussions we heard a consistent theme – […]
Online News Act Aims to Formalize Support for “Made in Canada” News
On Tuesday, April 5, 2022, Ottawa announced plans to pass a new bill that aims to enhance fairness in the Canadian digital news marketplace and contributes to the sustainability of […]
IAB Europe Submits TCF Action Plan to Belgian DPA
Today, IAB Europe submitted the action plan required by the Belgian Data Protection Authority (APD)’s decision on IAB Europe and the Transparency & Consent Framework (TCF). This marks a key […]
Making Privacy a Positive Experience: Didomi Weighs in on the First Party Data Reality
In preparation for next week’s Business of Digital: The First Party Reality – The New Rules of Engagement, we sat down with IAB Canada member and topic sponsor, Didomi to get their unique take on […]
Canada’s Got Talent…Issues – 2022 Currency of Talent
Last week, Dooly, a SaaS provider specializing in sales, released their 2022 Sales Happiness Index Report. The U.S. study surveyed over 600 sales professionals in Q4 2021 about the state […]
Operators Chomping at the Bet – iGaming Regulations Unplugged
Since the passing of Bill C-218 the Safe and Regulated Sports Betting Act, countless hours have been spent by regulators to develop standards and prescriptive operator agreements to help protect consumers […]
IAB Tech Lab’s First Addressability Specification – Seller Defined Audiences (SDA)
On theme for our upcoming Business of Digital “First Party Reality - The New Rules of Engagement” event on March 30, 2022, IAB Tech Lab has just released a highly anticipated new specification that […]
The Rule of 40 – CTV for Reach
Last month, IAB Canada hosted two significant events that delved into the world of “Reach”. The first was a cross-council panel discussion about the rise of audio and “theatre of […]
Minding the PET Store – Optable Talks Clean Rooms
Over the past 5 years, IAB Canada has been carefully watching the growth of DTC brands while anticipating their advanced use of digital channels due to their native understanding of […]