Canada to Rescind Digital Services Tax: A Positive Turn for Trade and Cooperation
In a significant reversal announced late Sunday, the Government of Canada has confirmed it will rescind the Digital Services Tax (DST) that was set to take effect Monday. This development […]
What Trudeau’s Resignation Means for our Industry
This morning the Prime Minister of Canada, Justin Trudeau, has resigned. IAB Canada has been actively working on several files impacting the Canadian Digital Media sector and this move will […]
2024 in Review: A note from IAB Canada’s President before the holidays
As 2024 draws to a close, I want to take a moment to reflect on what has been a remarkable year for IAB Canada and our vibrant industry. Together, we […]
IAB Canada launches Industry Digital Media IQ Measurement Tool
IAB Canada wants to know: How Smart are We? Let’s find out! We are excited to announce the launch of the Industry’s first Digital Media Fundamentals Assessment. This innovative tool […]
IAB Tech Lab Releases Product Taxonomy 2.0
As the industry continues to invest in brand safety and refined contextual advertising solutions, the updated taxonomy delivered by IAB Tech Lab this week could not have come at a […]
IABs Taking a Look at Global Rules of Engagement
With “uncertainty” being a major theme in our industry at large, the need for tighter and clearly defined standards is at an all-time high. This is not lost on IABs […]
IAB Canada Releases the 2023 Digital For Reach Barometer Report
IAB Canada released its third annual Barometer Report on Digital Reach. The study provides a snapshot from the buy side on the general outlook of the industry in 2023, planned […]
Getting Ready for Sight, Sound & Motion
The IAB Canada crew is getting ready for our next Business of Digital event taking place March 29th in Toronto. Sight, Sound and Motion is all about new and existing […]
Generation AI
A lot has happened in the past few months and if you blinked, you may have missed one of the ad industry’s most profound growth spurts. From the launch of […]
IAB Canada Releases Retail Media Guide
As our awareness shifts towards first party data and the key it holds to unlocking the opportunities left for advertisers to address audiences in the next iteration of online advertising, […]