Getting Ready for Sight, Sound & Motion

The IAB Canada crew is getting ready for our next Business of Digital event taking place March 29th in Toronto. Sight, Sound and Motion is all about new and existing opportunities to capture reach through advanced video, audio and other innovative channels. The timing to discuss reach could not be better. Most of our members are working on addressability methods that help support cookie independence and many are finding success. 

This month’s Sight, Sound and Motion will cover everything from CTV and Audio to Location and DOOH. We’ll provide a topline Barometer report from our buy side-members that looks into strategies and sentiment around an industry in major transformation. 

Join us in-person to discover the power of sight, sound, and motion, and how it plays across the path to purchase.  

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Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

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