2022 in Review: A note from IAB Canada’s President before the holidays
Dear IAB Canada Members, In 2022, IAB Canada reported that industry was an estimated $12.3B strong. With the pandemic almost behind us, many stakeholders began reporting early signs of recovery […]
Highlighting New Ad Tech Capabilities for More Agile Planning, Measurement and Optimization
A Conversation with Amazon Ads. Following our Annual Report on Data event on December 5th, 2022, where we dug deep into how to effectively reach consumers in 2023 without third […]
Sheltering Spend Scrutiny with Digital Media
WFA reports concerning numbers this week from their recent study in partnership with Ebiquity that indicates that top advertisers who are responsible for more than $44bn in ad spend are […]
Industry Insights in the Pipeline
It’s data season and we’re gearing up for our upcoming Business of Digital: Report on Data event to close off the year. Research is on the radar for all of […]
The Wisdom Behind Sophi.io and The Globe and Mail
While regulators are busy setting up legislative parameters for Artificial Intelligence, the online ad industry continues to innovate using AI to enhance reach and address the right audiences. National publisher […]
IAB Canada eCommerce – Full Circle Shopping Recap
This week, IAB Canada held its eCommerce – Full Circle Shopping online event. Several speakers took the stage to share insights on the state of retail marketing and media in […]
Go Canada – The Future of Television
Toronto was a buzz with the Future of Television this week. IAB Canada was on the ground at the event alongside many of our members. The agenda focused on one […]
Strides Towards Cookie Independence – IAB’s State of Data
This week, IAB released part two of the Report on Data in partnership with Media Science. The study takes a qualitative look at data preparedness across senior-level, data decision-makers at […]
Policy Roundup – AIDA, New Federal Privacy Bill and Quebec’s Bill 64
Privacy and AI have been keeping us busy on the policy front at IAB Canada. ISED’s newly tabled Digital Charter Implementation Act, 2022 has a lot of new elements to unpack […]
Thought Leaders go Back to Class
The timing could not be better for IAB Canada’s Business of Digital: eCommerce, Full Circle Shopping event on September 27, 2022. Given the buzz around Canadians and their changing shopping […]