The Science Behind B2B Marketing
B2B had a notable presence at Cannes this year with a presentation by Linkedin that set the stage outlining the overall growth of the sector. The overall rise in B2B […]
Netflix Flicks the Ad Switch
As Netflix moves full tilt towards developing their ad-supported service tier, they have announced their global technology partner that will be making it all happen. Microsoft has been named their […]
The Next World of Content Creation
After a week steeped in creativity from Cannes, IAB Canada caught up with Katherine Scarrow, the General Manager of Globe Content Studio, the content marketing arm of The Globe and […]
IAB Canada Releases the 2022 Currency of Talent Barometer Study
IAB Canada has released the first of a three-part series of resources that addresses the challenges in recruiting and retaining talent in the online advertising industry. The 4th Annual Currency […]
Ready, Set, Launch – Regulated iGaming in Ontario Prepares to Take Off
With the launch of regulated iGaming in Ontario weeks away, we continue to support and act as a resource to both regulators and industry as we collectively embark into unchartered territory. […]
You’ve Gotta Know when to Hold’em – Planning a Successful iGaming Launch
Deloitte’s recent report on the iGaming industry in Canada “Bettor Perspectives” states that “the legalization of single-sports betting is one of the most significant developments the Canadian sports, entertainment and […]
Listening to the Power of Audio
IAB Canada’s Audio Planner of 2022 Event Recap Last week our IAB Canada Audio Committee hosted “The Audio Planner of 2022”. This event brought together a panel of passionate experts who […]
IAB Canada Releases the 2022 Digital for Reach Barometer Report
This week, IAB Canada released the second annual Digital for Reach Barometer Report. A buy-side study that probes priorities, topline estimated increases and declines in expenditure and captures a current […]
Brand Relevancy and Reach in a Cookieless World
In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully […]
The Privacy Long Game – Sustainable Solutions for Building Consumer Trust
Practically every session at IAB’s three-day Annual Leadership Meeting touched on how our industry must find the means to move forward in a truly privacy-first way. The strong sentiment seems […]