The Great Measurement Debate @ ALM
The IAB Annual Leadership meeting was in full swing this week with hundreds of industry stakeholders listening attentively to the state of digital media live from New York. This year’s […]
IAB Release: 2022 State of Data Report
IAB has released its fifth annual report on the state of data and measurement with input from over 200 industry leaders across brands, agencies, publishers, ad tech, and data companies. On […]
Meaningful Measurement in a Cookieless World
In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully […]
The Heart of Privacy Innovation Beats Strong
As we review the recently released details behind the APD ruling on the IAB Europe TCF framework, we are collectively learning a great deal about the contours of the law […]
Breaking News about The Promising Future of News
As we reflect on 2021, it is clear that it was a watershed moment for the news sector. Growing awareness of the critical importance to preserve news and the incentive […]
Enabling Brands for Good Through Blockchain
Last week’s IAB Canada Community Uninterrupted event featured Founder CEO of WhatRocks, Njara Zafimehy, along with Director of Marketing Strategy at Lactalis Canada, Sameera Narang. Together, they shared how their collaboration […]
Fast and the Furious – The Countdown to Canada’s 44th Federal Election
With 5 days down and just over 30 to go before we head to the polls to exercise our civic duty, we are officially experiencing the shortest election period in […]
A Final Note Before We Power Down on 2020…
Dear IAB Canada Members, Every December, we take the time to reflect on the many highlights that took place throughout the year. While most people on the planet would cite […]
Canadians Dialing up Audio Everywhere
Interest is building quickly over IAB Canada’s next amazing 2-day Audio Everywhere virtual conference, which is fast approaching on October 27 & 28, 1-3pm EST. IAB Canada first became excited about planning […]
Unlocking One More Purchase
How gamification can help brands keep audiences coming back for more At this week’s Community Uninterrupted session, Casey Campbell, Managing Director of Gameloft, North America presented an engaged audience with […]