Modernizing Privacy in Canada
IAB Canada TCF to be released for Public Commentary September has been a busy month for IAB Canada, as we have multiple privacy-related initiatives on the go. An initial draft […]
The Enormous Influence of Transaction-Based Digital Media
IAB Canada’s eCommerce Week Kick-Off This week, IAB Canada celebrated eCommerce in a big way. Over the course of three days, we explored the global shift to eCommerce and how […]
Addressing Addressability – A Defining Moment for Digital Media
Making smart media buying decisions depends on having a deep understanding of your audience. Looking at consumer journeys and delving into segmentation strategies is a critical part of the planning […]
Shining the Light of Transparency on Ad Fraud
A Report from IAB Tech Lab Reboot Day two of the IAB Tech Lab Reboot conference explored the best weapon we have against ad fraud – transparency. Over the years, […]
Working Together to Preserve Electoral Integrity
Industry Response to Elections Canada Consultation on Political Communications in Federal Elections This summer, Elections Canada requested that IAB Canada prepare an industry response to their ongoing consultation on Political […]
A Moving Target: Back-to-School 2020
As Labour Day approaches, parents continue to depend on local news to stay informed on the lay of the back-to-school land for their children. With some level of ambiguity around varying models that are expected this year, like […]
OPC Releases PIPEDA Reference Guide for Businesses
This month, the Office of the Privacy Commissioner of Canada released a comprehensive guide that was developed to help businesses better understand and comply with their responsibilities under PIPEDA. The guide contains a […]
Ontario the Next Province to Flex some Privacy Muscle
This week the Ontario Government launched a public consultation and discussion paper to solicit input on a new private sector data protection law for Ontario. To date, BC and Quebec are the […]
eSports for the Win!
Canadian fan base continues to grow providing huge opportunity for brands online. eSports continues to see significant growth in Canada as a revenue-generating entertainment vehicle. With organized tournaments, regional and […]
Not your Grandma’s eSports
Catching up with Enthusiast Gaming As eSports has gone from quietly gaining momentum to crossing the threshold into mainstream in Canada and the Globe, we felt it was time to […]