Can I have a Receipt for That?
Working Together to Address a need for Transparency in Programmatic Advertising Programmatic advertising is integral to powering premium journalism in a time where keeping informed on important issues is more […]
Standardized Privacy as a Competitive Advantage for All
After bracing for the anticipated death of Apple’s mobile IDFA identifier, on June 23rd, Apple unveiled its latest iOS 14 for iPhones and iPads and as expected, the changes are […]
IAB Tech Lab – Key Advancements for the Digital Advertising Industry
Enhanced Publisher Security – IAB Tech Lab Releases SafeFrame 2.0 Secure Ad Container This week, SafeFrame 2.0 was released for public comment for a 60-day period until September 28. SafeFrame […]
IAB Canada Thought Leader Spotlight – Roku on Streaming in Canada
After an action-packed immersion into Advanced TV last week, we caught up with Roku’s Director of Ad Measurement, Gaurav Shirole, and asked some follow up questions about the streaming future of […]
Our Community Supports Diversity
It is our sincere hope and expectation that 2020 will be remembered among other things, as a pivotal moment of action against passive contributions towards long-present systemic racism and other civic […]
Streaming Goes Mainstream – IAB Canada Wraps Up Advanced TV Week
Over the past four days we’ve explored the rapidly evolving advanced television landscape with 30+ industry leaders from the broadcasting, agency, ad tech and research community. As we listened throughout […]
IAB Canada Policy Update
With the focus in Ottawa shifting back to the PMO’s mandate letters, things are heating up on a policy front. Here is a short summary of some of our current […]
Driving Diversity – IAB Canada Announces Diversity & Inclusion Taskforce
IAB Canada has a long history of bringing people together to crack on digital industry issues, and we’ve seen firsthand that meaningful progress depends on diverse participation across the board. […]
Domestic Bubbles – Canadian Consumer Interests Post COVID-19
Last week’s Community Uninterrupted session featured an insightful discussion by Quantcast’s Edmund Loh, Customer Strategic Insights Manager and Sam Gottfried, Senior Sales Manager on Canadian consumer interests as we move […]
A Buyer’s Market – IAB Canada’s Continued Assessment of the COVID-19 Impact on Media Spend
While discussions accelerate around re-opening the economy and we speculate on how the next months will look, IAB Canada is continuing to track the impact COVID-19 is having on Canadian […]