Elections Canada Seeks Input from IAB Canada on Federal Election Consultations
As anticipated earlier this year, Elections Canada has reached out to IAB Canada regarding their upcoming consultations on the elections process as it pertains to digital advertising in Canada. We […]
Tag! Kids are It and so is Every Brand Online
We’re quickly approaching 3 months of school closures, half of the world’s children are stuck at home and a full reopening is still months away. There has never been a […]
Re-architecting the Future of Digital Advertising
We’re now two weeks away from IAB Canada’s yearly cross-country State of the Nation event. This year, from coast to coast we’ll be gathering virtually for townhall style discussions around […]
IAB Canada Doubles Down on Domestic Media Support with #NosMediasLocaux/#OurLocalMedia
This week the IAB Canada sub-committee for local media met to discuss progress on the domestic media initiative we have been working on over the past few months. Our efforts […]
Accumulated Covid-19 Impact on Media Spend Reported while Secondary News Crisis Explodes on the Scene
While discussions accelerate around re-opening the economy and we speculate on how the next few months will look, IAB Canada continues to track the impact Covid-19 is having on our […]
Why Corporate Training is Vital to an Organization’s Health & Potential
As the digital advertising marketplace grows in complexity every day, staying on top of evolving best practices, technologies and new opportunities has never been more challenging. While IAB Canada offers […]
New Advertising Policies and Guidelines from Health Canada to protect Canadians during COVID-19
As the World Health Organization declared the global outbreak of COVID-19 a pandemic, Health Canada took urgent measures to protect consumers from illegal, false or misleading advertising of products claiming […]
The State of Privacy
As we prepare for our June 17th State of the Nation discussion, we are delving deeply into the topic of privacy. In recent weeks, media headlines have been drawing attention to […]
IAB Canada Policy Update
Local Media Initiative As announced in April, IAB Canada is in the process of developing a new local media database to serve as a whitelist that will provide local content with a […]
GEN Z is so over “these difficult times”
This week’s Community Uninterrupted discussion put the spotlight on Gen Z and their changing attitudes towards brands during the Covid-19 crisis. Chris Stefanyk, Head of Brand Partnerships at Wattpad, a Canadian creative studio platform that discovers […]