IAB Canada Local Media Initiative Gains Momentum
As announced in April, IAB Canada continues to forge ahead with a database that will provide local Canadian content with a fighting chance to compete within the programmatic marketplace. While […]
Warning: Over-Consumption of Data can Lead to Short-termism
One thing is certain about the realities of digital advertising and marketing, the abundance of data our industry generates is often likened to drinking from a firehose. How do advertisers […]
Happy Birthday from IAB Canada
In celebration of our awesome country, IAB Canada would like to share amazing facts aboutthe digital landscape as well as Canada’s rich history of innovation. Enjoy eh?
Getting OOH – No more Cabin Fever for this Channel
This week, our Community Uninterrupted series of webinars put the spotlight on Digital Out of Home and the incredible developments that are taking place in the channel. Kicking off the […]
Pass the Remote – Advanced TV Week is coming this July!
Everything is coming online and IAB Canada continues to add new committees to keep up with the rapid advancement of traditionally analogue media channels. Over the past few years we’ve […]
IAB Tech Lab at IAB Canada’s National Uninterrupted Town Hall Event
Part 2 of 3: A recap of the State of the Nation event submitted by IAB Canada contributor: Polina Moliboga-Fuchs At last week’s IAB Canada’s State of the Nation event, […]
IAB Canada’s National Townhall Event Uninterrupted
Part 1 of 3: A recap of the State of the Nation event submitted by IAB Canada contributor: Polina Moliboga-Fuchs Contrary to past country-wide, in-person ‘State of the Nation’ events, that […]
International Privacy Policy Reform Activity Calls for a Global Framework
IAB Canada’s State of the Nation panel on international privacy discussed the hyper-active privacy activity that is taking place in virtually every market around the globe. Townsend Feehan, CEO IAB […]
Technical Industry Overhaul – IAB Tech Lab’s Priorities for 2020
This week, Jill Wittkopp and Jordan Mitchell presented a comprehensive report on the state of the four robust areas of focus for the technical standards arm of the IAB global […]
IAB Canada Moves Towards Re-Wiring Industry Taxonomy
At this week’s annual State of the Nation event, IAB Canada announced its commitment to encouraging the industry to revise vocabulary to eliminate systemically inappropriate references and to use terms […]