Mainstream Metrics and Multicultural Media – Digital@Dusk: Vancouver
Written by: Melody Lin With Canada being one of the most multicultural countries in the world, message diversification is more important now than ever before. IAB Canada’s Digital@Dusk event took […]
Re-imagining Digital Media at Business of Digital: Road Map to a Trusted Supply Chain
Written by: Polina Moliboga-Fuchs Transparency, brand safety, trust and measurement were some of the key topics unpacked at IAB Canada’s first event of the year entitled ‘Business of Digital: Road […]
IAB Canada’s ‘Trust in the Digital Supply Chain’ 2020 Barometer Report indicates Data Integrity in the Hot Seat
The following additional areas were also probed in late January/early February, including Ad Blocking, Fee Transparency, Legally Compliant Data, Valid Traffic and legitimate Viewability metrics. Over 80% of the sample […]
IAB Canada Policy Updates
2020 is gearing up to be another year fueled by policy changes and IAB Canada is working extremely hard to ensure that the voice of the digital advertising industry is heard. […]
Come Together – Avoiding the Post Cookie-Pocalypse Walled Gardens
This month the industry was busy with commentary on Google’s announcement around ending support for third-party cookies in the Chrome browser by 2022 or sooner. Google communicated its intention to […]
An Update on the Currency of Talent
Securing and retaining the right talent is tough, at all levels. Over the years, the knowledge and skills required for even entry level positions in the field of online advertising has elevated beyond […]
IAB Canada Policy Update
Privacy: On November 18th, the IAB Tech Lab released version 1.0 of the technical specifications for the IAB CCPA Compliance framework and encouraged digital property owners and ad platforms to […]
Data Night: The Evolution of Data & Future Implications
When it comes to data, the only thing we really know is that it is indispensable to our industry. The future of data? Well, there’s a lot of speculation on […]
IAB Canada’s Report on Data – Digital Advertising 2.0
IAB Canada’s Data Month concluded yesterday with the annual Report on Data event which featured the CMUST Study results, an overview on Policy as a data leveler and interesting looks […]
IAB Canada Presents “Data Month” – Deep Diving into the New Frontiers of Data
IAB Canada kicks off “Data Month” in November and leading up to it, there was no shortage of content to discuss. This month we co-hosted a well-attended and lively 5 […]