New Frontiers in Digital Media – Digital@Dusk
Written by: Melody Lin When it comes to innovation, technology and data, are we asking the right questions? Digital@Dusk successfully concluded last week in Vancouver where the marketers and advertisers […]
IAB Canada Policy Update
California Consumer Privacy Act (CCPA) The IAB Privacy Compliance Unit has released the CCPA Compliance Framework . This was developed over four months by more than 350 legal, public policy, and technical […]
Data Responsibility – Re-Imagining “the Architecture” at Tech Lab Innovation Day
Last week, the IAB Tech Lab held an important summit in San Francisco where top thought leaders and innovators from the digital advertising ecosystem gathered to discuss the current state […]
Deconstructing the Next Big Thing – MIXX Canada Direct
MIXX Canada took place this month in Toronto attracting marketers, agencies, publishers and ad tech. The event was entitled “Direct and the Data Explosion” and was themed around the acceleration […]
Transborder Privacy Updates: Positive Developments in Canada – California, not so much
News this week from the Office of the Privacy Commissioner Canada (OPC) marks a big win for industry. Following a lengthy consultation on transfers of personal information for processing, the […]
GDPR Compliance Tool TCF 2.0 Released
Last week IAB Europe and IAB Tech Lab released the latest version of the Transparency Consent Framework 2.0 (TCF) which has been developed to facilitate compliance of the GDPR for […]
IAB Canada Launches Database Solution to Ease the Burden of Federal Elections Requirements
Perhaps the biggest pain point in the newly amended Elections Canada Act, is the requirement to register not only political advertising but also any campaign-related issue ads. Issue ads are […]
Moving Away from “More” of the Same – Turning up the Volume on Innovation
True innovation is not the same as an improvement on an existing model (although it’s an iterative process that can take decades to materialize). Creating a thunderous record-scratch that compares […]
Data: The Good. The Bad. The Ugly.
The topic of data fuels our industry, and our fascination with the concept of what makes good, bad and ugly data, drove our Data Analytics committee to assemble case study […]
ChatBots – Making a Comeback with Conversational Banner Ads
By 2020, 85% of consumer interactions will be conversational in nature. But not with a human (Gartner). This reality has several implications that could affect how advertisers develop communication strategies […]