IAB Canada Councils & Committees 2015 in Review – Powerful Digital Leadership
The following is an overview of the important conversations that took place on the ground in our councils and committees as well as a sneak peek into 2016. If you […]
Independent Research Estimates Cost of Ad Fraud, Infringed Content & Malvertising in the U.S.
A new study conducted by IAB and EY shows that fraudulent impressions, infringed content, and malvertising costs the U.S. digital marketing, advertising, and media industry $8.2 billion annually. While the […]
In Response to Ad Blocking – IAB Tech Labs Introduces the LEAN Ads Program
We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience. Twenty years ago we saw an explosion of websites, built […]
IAB Canada Adds New Courses this Fall – A New Standard in Education
IAB Canada is thrilled to announce the launch of its new training format with the introduction of two new courses coming this fall. Advanced Programmatic for Buyers and Sellers and […]
New CASL Guidelines Released
Canadian Radio-Television and Telecommunications Commission (CRTC) has just released new Guidance on the use of implied consent under Canada’s Anti-Spam Legislation (CASL). Under CASL, consent (either express or implied) is […]
Did you miss the Year of Mobile?
2014 was the year for Mobile according to the 2014/15 IAB Canada Revenue Survey released in June 2015. With a 111% growth rate in 2014, it’s more important than ever […]
The Business of Digital – Chapter One – The Currency of Talent
IAB Canada kicked off its new Seminar Series last week entitled “The Business of Digital”. The series is designed to take deep dives into challenges and opportunities that exist within […]
IAB Canada Releases Best Practices to Eliminate Non-Human Traffic Inventory Sources
At the end of 2014, IAB Canada put together a task force and asked them to examine the issues surrounding the growing problem of non-human traffic in the digital advertising […]
HTML5 Creative Contest: We Have a Winner!
Last month, IAB Canada sponsored a contest to showcase the most innovative cross-device advertising campaigns created using HTML5. We’re happy to announce Jawad Shahid, Lead Digital Producer and Matt Mazierski, […]
IAB Canada Announces New President
Sonia Carreno to lead Interactive Advertising Bureau of Canada into exciting new chapter The Interactive Advertising Bureau of Canada (IAB Canada) announced today that Sonia Carreno will be joining as President […]