Programmatic Branding 101: An Idea Whose Time Has Come
By Julian Mossanen, VP, Chango For years, conventional wisdom said that programmatic marketing was for performance campaigns only. Brand managers who wanted to launch digital campaigns needed to stick with […]
Discovering the Power of Social TV Data for Advertisers
By Pablo Gerstenfeld, Director of Research & Analytics, Seevibes@PabloGerstenfel Most Canadians share their points of views and interests daily on various social networks – over 20 million Canadians hold active […]
A Practical Approach to Viewability
By: Ian Hewetson, VP Client Services, Eyereturn Marketing Standardized viewability was originally conceived as the first step on the path to a cross-media measurement Utopia where brand advertiser dollars would […]
We Love Round Numbers for Purchases That Involve Our Feelings
Research participants were more inclined to buy champagne if its price was a round number ($40.00 versus $39.72 or $40.28) but more inclined to buy a calculator if its price […]
Avoid Those Dark Alleys
By: Neil Weitzman, Managing Partner, Data2Decisions & Genevieve Guay, Managing Director, AMNET Fraud is an issue. That is no longer up for debate. We can argue what percent of impressions […]
Announcing the IAB Canada Engage Conference!
Register for Engage2015, your best chance to network with the next generation of leaders at one great event. On Thursday March 26th at The Carlu in Toronto, IAB Canada is […]
2014 Student Social Media Survey
In August-September 2014, IAB Canada surveyed students about their social media habits. The survey was shared with five colleges & universities distributed via their professors and instructors, with further encouragement […]
IAB Canada’s Video Spotlight – January – #ACgiftofhome
#Acgiftofhome True Reach: 3,637,248 views Air Canada Release date: 12/3/14 Social Interactions: 81,071 Last month we took a look at WestJet’s Christmas Miracle 2014, the airline’s sequel to its popular […]
Top 2 Digital Marketing Tips from Vitaly Pecherskiy, Co-Founder and COO of StackAdapt
Here is part two of our “digital marketing tips” blog post series. Over the coming months, we’ll publish a new blog post where an IAB Canada course instructor will share […]
Social Media is Disrupting the Way Television is Planned and Bought
Are you on Facebook or Twitter while watching TV? Are you sharing comments about the program you’re watching or reading other people’s commentary? Have you ever searched for brand information […]