Single source data? Try getting a holistic view instead.
Media research and data is an increasingly hot topic. Data drives insights that turn into strategies which drive media spending decisions. That hasn’t changed, what has changed is the explosion […]
MRC issues viewable impression advisory update
The MRC is getting closer to lifting the advisory against viewable impressions as currency. You can download the PDF of their report here: Viewable The larger question is what happens after […]
IAB US Ad Ops Summit
Chris Williams recently attended IAB US Ad Ops summit in NY; here is his update.All points of view are not necessarily those of Chris William’s. Quentin George is someone to […]
X-Series RTB Montreal – What did we learn?
On October 29th, IAB Canada’s Quebec committee put on a local X-Series event in Montreal around Real Time Bidding and the programmatic space. It was a half day comprised of […]
Registration is Open for the Canadian Ad Choices Program
Consumers will now have access to more information and greater control over ads displayed to them based on their online behaviour. All parties involved in the collection and delivery of […]
Digital Media Sales Certification Update
IAB Canada is proud to highlight 47 Canadians who have obtained their Digital Media Sales Certification (DMSC) from IAB in the US so far in 2013. These certified digital media […]
Facebook, YouTube, Twitter, LinkedIn & Google+ together for Advanced Social Media Marketing training in Montreal.
The big five social networks present at IAB Canada’s advanced social media marketing training day in Montreal on October 23rd. Experts from Facebook, YouTube, Twitter, LinkedIn, and Google+ will each […]
IAB Canada releases the 2012-13 Internet Advertising Revenue Report
Canadian Internet Ad Revenues exceed 2012 forecast, hitting $3.1 billion, significantly narrowing TV’s lead – $3.4 billion forecast for the Internet in 2013. The Interactive Advertising Bureau of Canada today […]
IAB Canada Education Update
We have been very busy on the education front in the last 6 months and plan to be as busy in the next! We have trained over 640 people since […]
Ad Choices Webinar in August
Did you miss the Ad Choices introductory webinars that happened in July? Don’t fret, we’ll be repeating the webinar again in August. Click on the link below to register for […]