IAB Canada at the i_COM in Seville – Day 2
The morning addressed the trends of mobile and emerging markets. Two things stood out – overcoming costs of handsets/data and the scale of the numbers as hurdles are reduced. They’re […]
IAB Canada at the i_COM in Seville – Day 1
IAB Canada President, Chris Williams is currently in Seville Spain at the i_COM Global Summit representing IAB Canada on the world stage. DAY 1 – Notes and Insights George Ivie, […]
Spring MIXX 2014 – Results and Tweets
Click to enlarge graph. Thanks, everybody! Staff, speakers, board members, attendees, volunteers, students and bartenders. As you can see from the above heat map – the second Tech stage was […]
New Members Appointed to the IAB Canada Board of Directors
Paul Burns and Claude Galipeau appointed to the Board of Directors, IAB Canada. The Board of Directors is please to announce the appointment of Paul Burns, Vice President, Digital Media […]
A Strong Q4 Finish For Canada’s 2013 Programmatic Trading Market
In its Q4-2013 Quarterly Report on the Canadian Programmatic Trading Market, Media Experts recorded the steady growth of an ebullient RTB market characterized by lower priced CPMs and increased trading […]
It’s Time To Improve Our Mobile Advertising
Dear Advertising Industry, We’ll just say it: It’s time to improve our mobile advertising. In a medium that’s all about movement, our ads are inert. With consumers accustomed to content […]
IAB Canada 2014 – Save the Date!
Each year marketers, advertisers, publishers, advertising agencies, as well as technologists, data scientists, and entrepreneurs come together at IAB Canada thought leadership events with the shared interest of elevating the […]
Looking forward to 2014
Dear IAB Canada members, As I reflect on the past year’s activities and anticipate the coming year’s excitement, I can’t help but come to the conclusion that this is the […]
Q/A with Marketing Magazine, Traffic of Good Intent guidelines
David Thomas over at Marketing Magazine challenged us with some questions about the release of the Traffic of Good Intent guidelines. We turned it around over night with thanks from […]
IAB Canada announces Joe Strolz appointed to Chairman of the Board.
IAB Canada is very pleased to announce that at its annual general meeting on November 21 its Board of Directors has appointed Joe Strolz as Chairman of the Board 2014 […]