Author: Paolo Lacuna

Paolo brings a wealth of expertise with over a decade of experience as a Digital and Content Strategist, B2B Marketing Lead, and Advertising Solutions Lead for global Ad Tech and Digital Media companies, including Yahoo, Tripadvisor, and Facebook in the Asia Pacific region. While in Singapore, he actively participated as a member of IAB SEA+IN. Paolo also worked at Delivery Hero as the Social and Content Lead and contributed content to Yahoo’s Lifestyle Tech section. Paolo brings his love for problem-solving and commitment to delivering creative solutions and engaging content to the team.

CES 2025: Ushering in the age of hyper-personalization IAB Canada’s Sonia Carreno

This article, originally published in Campaign Magazine, features IAB Canada’s Sonia Carreno as she shares some of her marketing-related takeaways from this year’s Consumer Electronics Show.

The Last Thing SMEs Need Now is the DST

IAB Canada had the privilege of taking part in a closed-door roundtable hosted by StartUp Canada. We heard from several founders of Small and Medium Sized Enterprises (SMEs) about how they are affected by the Digital Service Tax (DST).

IAB Canada Releases Digital Media IQ Results

IAB Canada has unveiled the results of its inaugural Digital Media IQ Measurement Initiative, designed to assess the knowledge and expertise of professionals in Canada’s digital advertising industry.

IAB Canada’s Report on Data 2024 – Key Takeaways

IAB Canada wrapped up the year with a successful Report on Data 2024 (ROD) event, bringing together industry leaders to explore the dynamic Canadian media and advertising landscape.

How to Connect with Digitally Savvy Newcomers

From cars and furniture to bank accounts and mobile phones, newcomers are making significant purchases as they settle into Canada. This presents a valuable opportunity for brands to connect with these new customers online.

Advertisers Boost Retail Media Investments driven by measurable outcomes – Key Insights from IAB Canada and RCC’s Barometer Report on the State of Retail Media

IAB Canada partnered with the Retail Council of Canada (RCC) to produce the State of Retail Media in Canada: Barometer Report 2024.

Unmet Sustainability Standards Leave Ad Inventory on the Table – Key Insights from IAB Canada’s Barometer Report on Sustainable Advertising

The Sustainability Barometer study reveals a critical insight – a third of ad inventory went unsold because of unmet environmental sustainability standards.

New Podcast: Privacy in Canada – Embracing the Opportunities and navigating the Challenges presented by Environics Analytics

Tune into this engaging podcast where Jan Kestle, President of Environics, joins Sonia Carreno, President of IAB Canada to explore the challenges and the opportunities of privacy in Canada.

Discussion Paper – Advertising in an Increasingly Polarized World

In today’s polarized landscape, the advertising world faces unprecedented challenges as consumer behavior becomes increasingly influenced by political ideology. This discussion paper explores how brands can turn potential pitfalls into opportunities for differentiation and growth.

Infographic – AI’s Impact on the Digital Media Ecosystem

Download IAB Canada’s comprehensive AI infographic to explore the impact of AI on the digital media ecosystem.