Author: Paolo Lacuna

Paolo brings a wealth of expertise with over a decade of experience as a Digital and Content Strategist, B2B Marketing Lead, and Advertising Solutions Lead for global Ad Tech and Digital Media companies, including Yahoo, Tripadvisor, and Facebook in the Asia Pacific region. While in Singapore, he actively participated as a member of IAB SEA+IN. Paolo also worked at Delivery Hero as the Social and Content Lead and contributed content to Yahoo’s Lifestyle Tech section. Paolo brings his love for problem-solving and commitment to delivering creative solutions and engaging content to the team.

Shape the Future of Digital Advertising with IAB Canada’s Member Survey

The digital advertising landscape is in a constant state of flux. To navigate these changes successfully, and to ensure our industry thrives, it’s vital that we have a clear understanding […]

Pulse on Policy – From Across the Pond

This month’s policy round up is turning its focus on the EU and some noteworthy developments that we are keeping an eye on in case they venture across borders. Europe […]

Booming In-Game Advertising Market Offers Rich Opportunities for Canadian Brands

Canada’s in-game advertising industry is experiencing rapid growth, offering marketers a unique channel to reach enormous and captivated audiences. Industry figures underscore this trend, with the market projected to generate US$1.45bn in revenue by 2024 and grow steadily until 2029, presenting rich opportunities for brands across Canada.

IAB Tech Lab Updates OpenRTB to Support Privacy Sandbox’s Protected Audience API

The IAB Tech Lab recently introduced updates to the OpenRTB standard—core to programmatic advertising—to align with Google’s Privacy Sandbox’s Protected Audience API. These updates represent a pivotal step towards helping […]

IAB Canada Hosts Critical Webinar on Google’s Privacy Sandbox to Unpack IAB Tech Lab Feedback

IAB Canada recently hosted a webinar with IAB Tech Lab CEO Anthony Katsur to present the complexities and potential challenges of Google’s Privacy Sandbox initiative. This bold proposal aims to […]

Canadians are rediscovering the open internet as revealed in The Trade Desk Intelligence’s Open Internet Report 2024

The Trade Desk Intelligence reveals a compelling trend in its Open Internet Report 2024: consumers are rediscovering the open internet, a vibrant realm of news websites, CTV, and podcast networks […]

Yahoo Identity Solutions Prepare Advertisers for Cookie Independence

Another DSP has stepped forward with solutions to help navigate cookie independence. Yahoo recently announced an expansion of its Identity Solutions product suite to include identity testing capabilities directly integrated […]

Canadian Perspectives on AI: Report Highlights Trust, Regulation, and Inclusion

Artificial intelligence (AI) is poised to bring about positive social changes, yet ensuring its responsible and ethical implementation remains a top priority. TELUS, a leading telecommunications company dedicated to responsible […]

IAB Canada Releases First in a Series of AI Impact Industry Papers – How AI Impacts Digital Advertising: Search

Artificial Intelligence has played an integral role in performance marketing for many years. AI-powered platforms have revolutionized how consumers use search and consequently transformed search advertising. This industry paper explores […]

FlexiVODs are Shifting TV Streaming behaviours in Canada, Roku’s VOD Evolution 2024 Study Reveals

As Canadian Video-on-Demand (VOD) consumers grow, a new audience category emerges. FlexiVOD enters the lexicon of digital media defined by consumers who change TV streaming habits in response to evolving […]