IAB Canada and Insider Intelligence’s Retail Media in Canada 2024 Survey Highlights
At the Retail Media Summit held this week by the Path to Purchase Institute, Sonia Carreno, President of IAB Canada, shares pivotal insights into the development of retail media, often […]
IAB Canada – Policy Pulse
Bill C-27 – Federal Privacy and AI Legislation The fate of Bill C-27 which includes a PIPEDA overhaul (CPPA) and new regulation governing the use of AI (AIDA) is back […]
Creative Bravery: The Mindset Brands and Marketers Need in 2024 According to TikTok’s What’s Next in 2024 Trend Report
As we continue to move forward in 2024, brands and marketers seek to be not only relevant but beloved by their audience at every touchpoint, including on digital platforms. TikTok […]
The Currency of Talent 2024
Updated January 24, 2024 The Currency of Talent is a consistent area of focus for IAB Canada and the new year brings a lot of things to talk about for […]
IAB Advances Privacy-focused Initiatives with Generous Industry Donations
This week, IAB Tech Lab announced two key developments in the race towards cookie independence which has already kicked off this year. The first is Index Exchange’s contribution of the […]