A Note of Reflection from IAB Canada’s President
As we close out 2025, I find myself reflecting on a year that stretched our industry in profound ways, commercially, creatively, and humanly.
IAB Canada’s Report on Data 2025: A Year-End Look at the Future of Intelligence
IAB Canada’s annual Report on Data 2025 brought the industry together for an afternoon of insights that showcased how quickly data, media, and measurement practices are evolving across the country this week. This yearly tradition allows industry to review the year past while setting the tone for the year ahead.
New Data Challenges Assumptions About Advertising in News
New research from The Globe and Mail and Stagwell shows that news environments deliver stable, engaged audiences and consistently strong ad performance, challenging long-held assumptions about brand safety and effectiveness in news.
An Untapped Opportunity: Why Brands Outside of Retail Should Invest in In-Store Audio
In-store audio gives non-retail brands a powerful way to reach focused, high-intent shoppers in a captive environment. With strong brand lift and measurable conversions, it offers a rare full-funnel opportunity right in the aisle.
IAB Canada Policy Roundup – CRTC redefines Canadian Content and Europe proposes amendments to the GDPR
Regulatory momentum is accelerating at home and abroad, with the CRTC redefining Canadian content and the EU proposing major GDPR amendments, signaling a rapidly shifting compliance landscape for the digital advertising sector.
IAB Canada & Dale Carnegie Partner to Rehumanize Media Sales in Canada
IAB Canada partnered with Dale Carnegie Training this month to host a media sales-focused workshop on rehumanizing the media sales experience. The session brought together all levels of sales teams from across the industry for an evening of fun, interaction, and practical professional development.
Preparing for the Agentic Era: IAB Tech Lab Advances New Infrastructure with the User Context Protocol
IAB Tech Lab has introduced the User Context Protocol, a new open standard built for the agentic AI era where intelligent systems rely on fast, interoperable, and privacy-aware signal exchange. Powered by embeddings rather than traditional text-based data, UCP enables more efficient ad selection, real-time intent understanding, and trusted communication across the supply chain. As AI reshapes programmatic decisioning, this new framework offers the modern infrastructure the industry needs, and IAB Canada encourages members to stay engaged as these standards take shape.
Setting a New Global Standard: IAB Launches Cross-Industry Attention Measurement Framework
IAB has introduced a new global attention measurement framework, developed with the MRC and CIMM, that brings long-needed clarity to how attention should be defined, validated, and applied across the industry. The new guidelines and marketer playbook give brands, agencies, publishers, and platforms a shared language and practical direction for using attention as a meaningful input alongside delivery and outcome metrics. IAB Canada is proud to support this work as our market moves toward more transparent, accountable, and future-ready measurement practices.
Rehumanizing Media Sales: Why the Modernized 360 Report Matters More Than Ever
As automation and AI reshape the marketplace, human connection remains essential in media sales. IAB Canada is partnering with Dale Carnegie for a November 18 training session in Toronto that focuses on the relationship and communication skills that help media sellers succeed.
Digital Out of Home in Canada: Accelerating Toward Integration and Maturity
Canada’s Digital Out of Home (DOOH) market continues to expand, driven by rising programmatic adoption, creative innovation, and growing cross-channel collaboration.