Author: Paolo Lacuna

Paolo brings a wealth of expertise with over a decade of experience as a Digital and Content Strategist, B2B Marketing Lead, and Advertising Solutions Lead for global Ad Tech and Digital Media companies, including Yahoo, Tripadvisor, and Facebook in the Asia Pacific region. While in Singapore, he actively participated as a member of IAB SEA+IN. Paolo also worked at Delivery Hero as the Social and Content Lead and contributed content to Yahoo’s Lifestyle Tech section. Paolo brings his love for problem-solving and commitment to delivering creative solutions and engaging content to the team.

IAB Canada’s Data Morning Vancouver Delivers Big Conversations on Video, Data, and Creativity

The IAB Canada team made it out to Vancouver to host a special morning edition of our Data Night. The morning brought together marketers, publishers, and tech leaders for lively discussions on the evolving video landscape, the meaning of “premium,” and how data is shaping smarter cross-platform strategies.

Demystifying Signals

Every ad impression is a data-driven decision made in milliseconds within a fast-paced programmatic ecosystem. Demystifying Signals unpacks the foundational elements that make those decisions possible: the signals flowing through the bid stream.

Winning the Infinite Customer Journey: 3 Must-Haves for Canadian Marketers

The traditional customer journey—a predictable, linear path from awareness to purchase—is a relic. Today’s Canadian consumer engages in a complex, multi-faceted journey that involves searching, streaming, scrolling, and shopping across countless touchpoints, often simultaneously. In fact, every day, consumers interact with around 130 mobile touchpoints.

Preserving Integrity in the Age of AI Acceleration

At The Gathering in Banff last week, the conversation about AI and creativity got uncomfortably real… in a human kind of way.

Empowering Canadian SMBs Through Digital: IAB Canada at the Small Business Summit

Last week, IAB Canada had the pleasure of connecting with hundreds of entrepreneurs and business owners at the Small Business Summit, where we proudly showcased our Digital Means Business initiative — a national effort to help small and medium-sized businesses (SMBs) unlock the power of digital advertising.

Humans of Digital – Walder Amaya on Collaboration, Continuous Growth and Ethical Innovation

Humans of Digital features Walder Amaya, CEO, Apex Mobile Media ULC

The Future of Search Advertising Is Conversational — Are You Ready?

Search is no longer just keywords and blue links. AI is rapidly transforming how people find and act on information. Users are turning to conversational assistants like Perplexity, Claude, and Brave Search, where answers, recommendations, and even transactions happen within the interface.

Interactive Audio Is Here. Is Your Brand Ready to Talk Back?

Voice-enabled AI is reshaping how people search, shop, and engage with media. Audio is emerging as the most natural interface for this shift. The new IAB Global report, Advertising’s Interactive Audio Future (October 2025), offers a timely look at how conversational technology is creating new marketing opportunities.

This Is the One You’ll Want to Be in the Room For: The Future of Selling Media

On November 18th, IAB Canada is teaming up with Dale Carnegie for an exclusive, unplugged seminar that will reignite the spark in Canada’s media sales community.

Retail Media Gets a Rebrand

Canada’s retail media landscape is evolving at record speed, propelled by omnichannel shopping behaviours, loyalty ecosystems, and data collaboration capabilities that stretch far beyond traditional media placements.