Author: Paolo Lacuna

Paolo brings a wealth of expertise with over a decade of experience as a Digital and Content Strategist, B2B Marketing Lead, and Advertising Solutions Lead for global Ad Tech and Digital Media companies, including Yahoo, Tripadvisor, and Facebook in the Asia Pacific region. While in Singapore, he actively participated as a member of IAB SEA+IN. Paolo also worked at Delivery Hero as the Social and Content Lead and contributed content to Yahoo’s Lifestyle Tech section. Paolo brings his love for problem-solving and commitment to delivering creative solutions and engaging content to the team.

OPC Takes Aim at Biometrics – What Canadian Advertisers Need to Know

Biometrics are moving from hype to real-world use in digital out-of-home (DOOH) and retail media. They’re mainly used for anonymous audience analytics (e.g., presence, dwell, age-range estimation) and sometimes to trigger dynamic creative insertion.

Stopping the “Made for Ads” Trap Before It Starts

Made-for-advertising (MFA) content has been a persistent challenge in the programmatic ecosystem, often siphoning ad dollars away from quality publishers and eroding trust in the open internet.

IAB Canada Mid-Year Recap

As the industry heads into a well-earned summer break, IAB Canada reflects on a year marked by remarkable momentum.

IAB Canada Summer Policy Round-Up

As Summer approaches, IAB Canada is pleased to share a snapshot of our latest advocacy work across the digital advertising and media landscape.

Global Alignment on Privacy: UK Regulator Endorses IAB Tech Lab’s Data Deletion Request Framework

The UK Information Commissioner’s Office (ICO) has formally recognized the Data Deletion Request Framework (DDRF) in its latest Online Tracking Strategy Update, calling out the specification as a meaningful step forward in improving how deletion and withdrawal requests are handled by third-party digital advertising participants.

IAB Canada Launches Digital Advertising Salary Survey 2025

IAB Canada is preparing to launch the 2025 Digital Advertising Salary Survey, and this year’s study is taking a wider lens.

Shaping Canada’s Digital Future: Trade, Tax, and Policy on the Global Stage

IAB Canada welcomes the renewed momentum in Canada’s trade discussions with both the European Union and the United States—two key partners in shaping the future of digital markets.

Canada’s Creator Economy: From Side Hustle to Structural Force

Content creators are increasingly operating as full-fledged media publishers – building audiences, distributing content, and shaping public discourse.

The Dawn of Pay-Per-Crawl Triggers AI and Monetization Standards

Cloudflare’s latest launch and IAB Tech Lab’s Content Ingest API mark a turning point for fair use in the age of generative AI.

Gaming Is a Full-Funnel Strategy

Key Insights from Dentsu’s Global Report and IAB’s Measurement Framework Signal a Turning Point in Gaming Advertising for Brands