Celebrating Canada
To mark Canada Day, we’re celebrating with a bold visual look at Canadian innovations that shape the future of digital media and advertising.
Luxury Retail in Canada – Insights from Globe Media Group’s 2025 Reader Study
A recent Luxury Retail Trends report from Globe Media Group (2025) offers a timely snapshot of how Canadian luxury consumers are engaging with media and making purchasing decisions and it signals key opportunities for brands and advertisers in this space.
Cannes Lions 2025 – A Quick Guide for IAB Canada Members
As the 72nd Cannes Lions Festival approaches (June 16–20), we’ve pulled together a quick guide to help IAB Canada members navigate the week.
Postcards from State of the Nation 2025
State of the Nation 2025 in Toronto was more than just a conference; it was a real-time glimpse into the future of Canadian digital advertising. Here’s a look at the pivotal conversations and insider insights.
IAB Tech Lab Launches Containerization Project
The IAB Tech Lab has launched a new global initiative aimed at modernizing the infrastructure behind programmatic advertising. The Containerization Project is designed to tackle growing complexity in the supply chain and create a more efficient and scalable framework for real-time bidding (RTB).
IAB Tech Lab invites Canadian Digital Stakeholders to Shape AI’s Use of Online Content
As AI transforms the way people discover and consume information, it is also changing how publisher and brand content appears online.
Time to Lead: Why Canada Must Claim Its Place in the Digital Media Future
Canada’s digital media industry has evolved from early experimentation to a vital pillar of our economy.
The Citizen-Consumer Mindset: Why Values, Trust, and Price All Matter Now
At a time when economic anxiety runs high and public trust runs low, consumer behaviour is evolving in ways that are deeply emotional, values-driven, and—increasingly—political.
Putting Creators at the Center of Your Marketing Strategy
In the past year, the creator economy has leapt into the mainstream. Influencer marketing budgets are on track to grow by 14 percent in 2025, pushing total spend above $9 billion.
Signals from Europe: What Canada Can Learn from Multi-Markets in Motion
At Interact 2025 in Brussels last week, it became clear that European stakeholders are using creativity, AI, and collaborative frameworks not just to adapt to change, but to shape it. For Canadian marketers, policymakers, and media partners, there’s real value in watching how Europe is moving.