Measuring the Unmeasurable – The Unattainable Promise of Digital Media Performance Benchmarking
Every advertiser wishes they knew exactly how their online ad campaigns are performing relative to their competitors. The truth is that the very qualities that have accelerated growth of expenditure […]
Announcing New Board Members
IAB Canada is pleased to announce the addition of three new members to the Board of Directors. The Board provides leadership for carrying out the Association’s mission to provide powerful […]
IAB Canada is Looking for New Board Members
IAB Canada Board Membership brings together digital marketing thought leaders to help drive growth of the digital media economy in Canada. Celebrate 20 years of Powerful Digital Leadership in Canada […]
Unpacking the “E” in LEAN Ads
Light Encrypted Ad Choice Supported Non-Intrusive While global stakeholders are working hard to finalize the details behind LEAN, the industry has already embraced the tenants of the four principles designed […]
Below The Fold – Quarter 1 – 2016
2016 has been off to an exciting start and as we head into spring and summer we’re happy to provide some updates on IAB Canada Activities. Click below to download […]
New Transparency Calculator for Programmatic Buying Released by IAB
On the heels of the IAB Canada Programmatic Live event in Toronto that attracted hundreds of programmatic buyers and sellers yesterday, this morning IAB released a tool to help calculate […]
Progress on Ad Blocking Through IAB Global Initiatives
The global online advertising community is committed to improving the overall consumer experience online and is making serious progress in its efforts. In late 2015, IAB Canada announced the development […]
IAB Canada Councils & Committees 2015 in Review – Powerful Digital Leadership
The following is an overview of the important conversations that took place on the ground in our councils and committees as well as a sneak peek into 2016. If you […]
Independent Research Estimates Cost of Ad Fraud, Infringed Content & Malvertising in the U.S.
A new study conducted by IAB and EY shows that fraudulent impressions, infringed content, and malvertising costs the U.S. digital marketing, advertising, and media industry $8.2 billion annually. While the […]
In Response to Ad Blocking – IAB Tech Labs Introduces the LEAN Ads Program
We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience. Twenty years ago we saw an explosion of websites, built […]